How To Create A Website Sales Funnel | WPTechx

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How To Create A Website Sales Funnel


Sales funnels can be difficult to start but we'll walk you through it.

A website sales funnel can help new customers find your business online. One of the major benefits to a website sales funnel is the ability to capture new leads and nurture those leads until they make a purchase from your business. A sales funnel can be improved over time, but these steps will get your website sales funnel up and running.


Create Website Content

The beginning of a website sales funnel starts with traffic to your website. Try to think of who your ideal customer would be and what words they would use to search for your kind of business online. This will help you greatly when utilizing keyword idea tools like Google Adwords' Keyword Tool. If you don't have access to a keyword tool, you can think of questions your current customers ask and answer them in a blog post on your website. Chances are, other people may want to know the answer to the same questions. When potential customers search for those questions online, they may just find your website has the answer their searching for. Once they have landed on your website, they have entered your website sales funnel.


Utilize a Landing Page

The beginning of a website sales funnel starts with traffic to your website. Try to think of who your ideal customer would be and what words they would use to search for your kind of business online. This will help you greatly when utilizing keyword idea tools like Google Adwords' Keyword Tool. If you don't have access to a keyword tool, you can think of questions your current customers ask and answer them in a blog post on your website. Chances are, other people may want to know the answer to the same questions. When potential customers search for those questions online, they may just find your website has the answer their searching for. Once they have landed on your website, they have entered your website sales funnel.


Search Engine Optimization

SEO is a very important step in getting your website to the top of Google. More than 90% of people never click on the second page of Google search results. That's why its important to properly search engine optimize your website. Even with the 1.14 billion websites online, it is still surprisingly very possible to get your website on the first page of Google search results. Partly because there are many topics that remain unwritten and only 17% of the 1.14 billion websites in the world are active. That means 83% of websites are just online and not doing anything productive. Don't let your website become one of those stale, inactive websites. Continually create new content and search engine optimize your website so your business can be found among the active websites of the world.


Capture Leads

98% of people don't make a purchase from a website they've visited for the first time. Search Engine Optimization won't always land you customers immediately, it simply gets customers in the door. That's why you need to capture your website visitors email addresses so that you can help them become well acquainted with your business. The more someone is familiar with your business, the more likely they are to purchase from your business.


Subscription Emails

What do you do with all of those email addresses? Simple, send them more of the information they want to see. Why did they initially come to your website? Maybe they read an article about ways to repair a leather car seat. Since you operate an auto detailing and upholstery business, you were the expert that provided them with that information. Chances are, they want to know more ways to keep their car in good shape. Send them a series of emails that further provide tips and tricks on keeping their cars tidy. If they decide that they don't want to do the work to their vehicle themselves, they will likely pay your company.


Dissect Your Subscribers

Your subscribers can be dissected into many groups but two of the most common groups are “Subscribers who have made a purchase” and “Subscribers who haven't made a purchase”. You can create as many groups as you want and name them whatever you want. It all depends on your business. The purpose of grouping is to send different groups different content to help them make more purchases.


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